Adidas Futurecraft 4D – Mass production 3D printed trainers
Adidas have teamed up with hi-tech 3D printing company, Carbon, to create the Futurecraft 4D sports shoe (or “trainer” as we Brits like to call them). 3D printing is not new. However, Carbon have invented something called Digital Light Synthesis which allows mass production of 3D printed items. We’re not sure exactly how it works – Carbon are rightfully being cagey about exactly what Digital Light Synthesis is – but their promo video looks incredibly snazzy. Check it out:
Adidas are allegedly planning to sell 5000 pairs of the Futurecraft 4D shoes by the end of the year so they clearly believe the technology is up to the job. From what we can tell, the printing method works by using ultraviolet light to solidify a shape out of liquid resin. Adidas want to use the technology to ultimately allow each customer to design a sole that fits their foot perfectly.
Adidas say they want to make 100,00 pairs of the shoes by the end of 2018. Carbon say it currently takes an hour and a half to print each but they are hoping to reduce this to 20 minutes.
No news yet on how much they will cost but we can imagine this technology won’t be cheap.