Google to build an ad blocker? Maybe.
Google makes its money from advertising. Surely they’d be the first to be against using ad blockers? Maybe not, according to the Wall Street Journal. Rumour has it that Google is about to make an ad blocker for Chrome.
Turns out this may not be a bad idea. Google is allegedly working with the Coalition for Better Ads to block only those ads which don’t meet the acceptable use guidelines. These include pop-ups, auto-playing videos with sound and ads with countdown timers. All the stuff which ruins our browsing experience.
This could be a pretty shrewd move for Google – if an ad blocker is included in Chrome by default, people will be less likely to install other ad blocking Chrome extensions such as Ad-Block Plus or uBlock Origin. Chrome, being the worlds most popular browser, would then likely automatically give Google the majority share of the ad blocking software market.
In addition, marketers may turn to Google more for their advertising needs as Google ads would automatically (you’d expect) be allowed through the Chrome ad block.
So, weirdly, Google producing an ad blocker, which initially sounds like a detrimental move, could actually turn out to be win-win situation for them.
As with all things Google, who knows when and if it will arrive. Google I/O 2017 is in a few weeks. Maybe they’ll announce something then.